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Obi Elledge

UX Content Strategist

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Who is Obi?

Mary Obia Elledge is a first-gen Nigerian American who grew up in the Midwest, went to school on the east coast, and found herself in the American south before leaping to California to chase her tech startup dreams.

Work History

Status.im

Product Content Strategist

As the inaugural UX content contributor, it was my job to establish the content strategy discipline within the organization. I worked with designers, developers, and product managers to create interfaces for complex Web3 features, including cryptocurrency wallets and decentralized governance tools. I also collaborated with UX reasearchers to test designs and copy for user comprehension.

Sabbatical

Rest & self-study

I made an intentional choice to leave Silicon Valley — where career opportunities were many, but personal fulfillment seemed to be lacking. After our jobs in California, my husband and I did The Great American Roadtrip and visited family. During the trip and in the following months I spent time learning about cryptocurrency and blockchain tech. Read about why I decided to take a break & my intentions for what's next.

Google, Inc.

Senior Content Strategist

As part of the UX Content Strategy family, my team's focus is on creating content for Google's famous ads-serving platform, AdWords. This requires frequent and extensive collaboration with product manager and designers to create the user interface. We also team with support and operations groups to understand customer pain points and create help articles that address their learning needs.

Walmart.com via Wunderland

Associate Content Manager (contractor)

The content management team at Walmart.com was responsible for producing shoppable content for the eCommerce website. The role focused on strategy and project management of sponsored article integrations.

Self-Employed

Digital Strategy consultant

In this independent consultancy I helped clients with everything content-related: including blogging, social media, editorial management, product descriptions and SEO.

Projects

Content strategy principles for the decentralized web

The Status.im organization stands upon a number of core principles that drive all development. My work with the team gave me the opportunity to do go beyond business strategy and examine the philosophical "why" of product content.

Read my content principles | See my UX writing samples

Eightyjane.com

EightyJane was a pseudonym I created to ghostblog for clients. The eponymous website became a hub for my thoughts on web application trends.

Read my latest posts

Google AdWords UI & Documentation

I was part of the team that took AdWords to AdWords Next. The advertising platform underwent a complete redesign that required revision of every corner of the user interface.

See samples of my work

TheFashionCult.com

This is the blog that started it all. My interest in fashion in my mid twenties led be to start a blog. While my attention to clothing trends waned, my interest in building for the web grew.

Visit the blog

Skills

Formal Education

Georgia State University

January 2004 - December 2005

Bachelor of Arts English

Creative Writing, poetry specialty

Atlanta, GA

Howard University

Sept 1998 - Sept 2000

Laureate Scholar

Mathematics Minor

Washington, DC

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